UGC and CGC Content

UGC or ‘User Generated Content’ is one of the best forms of driving both awareness and intent to purchase. It typically involves hiring a social media user to create content that is then posted online, and can be re-used by your channels in organic and/or paid mediums. CGC on the other hand involves scripting the content that the creator makes to have greater brand control. This content is typically only posted by the brand. 

UGC statistics:

1. UGC is 20% more influential at driving purchasing among millenials than any other type of media. (source) Additionally, this age bracket deems UGC to be 6.6x more influential than brand generated content. (source)

2. 84% of Gen Z customs trust brands more when there are actual customers in the ads. (source)

3. Authenticity is critical with 90% of customers emphasizing its importance. (source)

Sample Content