I’m very passionate about being creative, and while I love working with small businesses across Australia, sometimes I enjoy working on building a small business. I looked to one of my passions and decided to start there. Perhaps I can help you start a new business?
Defining the Business purpose
Business Vision:
“To use apparel and golf accessories to start conversations around mental, physical and environmental wellbeing for social and serious golfers in the AU/NZ region”
Business Values
I knew that I didn’t want this to be any old golf brand. I knew I wanted to focus on 3 main areas:
Wellbeing:
Physical Wellbeing, and the benefits of getting outside, keeping active through walking or just swinging a club.
Mental Wellbeing, of just trying to improve a little bit every day, a good motto for golf and for life. Being outside can also just make you feel good about yourself.
Environmental Wellbeing, we are stewards of the Earth we roam, and Golf Courses are beautiful environments to be on. We should look after the courses we play on and the Earth as a whole. Prioritising recycled and upcycled products where possible is critical.
Golf
This ones pretty obvious.
Community
The friendships forged and strengthened on the golf course can change lives, its a great place to have those conversations and check on the wellbeing of your friends.
Visual Identity
I wanted to develop a visual identity that really brought a balance of calm and energy, perfect for a performance-driven brand with a mindfulness and wellbeing focus.
Font Family
- Primary (Logo & Headings): Satoshi Black → Sleek and modern, with a premium feel.
- Secondary (Body Text & Taglines): Inter Regular → Clean and highly readable, great for wellness and focus.
Brand Palette
Primary Colours
- Slate Grey (#4A4E69) – Sleek, neutral, versatile
- Cool Mist White (#F7F8F3) – Clean, wellness-focused
- Deep Pine Green (#1D3C34) – Stability, nature, calm
Accent Colours
- Warm Sand Beige (#D6C7AE) – Earthy, grounding
- Sunset Orange (#E76F51) – Energetic, motivating accent
Develop your brand identity
Developing a brand identity is such an important part of any new business, and it’s something I’m very passionate about.
Get in touch if you need a hand.